Chairs Direct Case Study

Chairs Direct Case Study

Home Chairs UK

An industry leader who’ve been supplying furnishings to the household market, care industry and hospitality sectors for over 50 years.

Driving orthopaedic chair sales with an ACoS of 3.09%, whilst saving thousands in content creation

Challenges

Mid 2018 Mark reached out to us as he needed help managing his Amazon business. After a quick consultation it was clear to us that they required much more than simply account management, we settled on the following:

  • Organise their inventory to ensure every product available was online
  • Rank on page 1 for key search terms, including “orthopaedic chair”
  • Revamp listings through optimisation
  • Provide structure and strategy to their marketing campaigns
Solution

Mark provided some aggressive timelines to build the brands presence, we recruited new team members to ensure we could hit them:

  • TLP optimised Home Chairs listings, embedding high ranking keywords within copy to ensure organic ranking improved.
  • We advised on suitable images to take for a photoshoot, then utilised our graphics team to save Mark significant time/money for his products variations.
  • Our marketing team drove traffic to existing and new listings, confident they’d convert, achieving an ACoS score of 3.09% over 6 months.

“The knowledge George has of the Amazon marketplace is unparalleled, I’m incredibly busy with our website orders so TLP quickly became a crucial resource for me to build my presence on the marketplace as well as understanding how it all works. I trusted George’s long-term strategy regarding brand building and it’s now paying off massively.’’ Mark – Home Chairs UK

256%

Increase in MoM sales post listing optimisation

3.09%

Average ACoS score on all advertising campaigns.

£3000+

Saved by utilising our graphics team

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